Meet Our Lecturers - Boris Lezhava

Lecturers of the Executive MBA @ UW program

What distinguishes the Executive MBA at the University of Warsaw is the quality, diversity and skills of our lecturers. We carefully select our lecturers so that our students gain as much substantive and up-to-date knowledge as possible from people with a wide background.

In order for you to get to know some of them better, we will regularly present their profiles to you.

Dr. Boris (Buba) Lezhava

 

Dr. Boris (Buba) Lezhava is the Vice President of Research and Strategic Development at Caucasus University (Georgia). He was the Dean of Caucasus School of Business (CSB), Caucasus University for 10 years (2009 to 2018). He is Professor of Marketing at CSB, Affiliate Professor of Grenoble Ecole de Management and was Affiliated Faculty for the Harvard ‘Microeconomics of Competitiveness' program, Institute for Strategy and Competitiveness, Harvard Business School. He has 17 years of teaching experience.

 

In 2015-2016, Boris was the member of Accreditation Committee for Higher Educational Institutions at National Center for Educational Quality Enhancement at Ministry of Education and Science of Georgia. In 2020-2021 and 2014-2015 academic years, he was  member of Authorization Committee for Higher Educational Institutions at National Center for Educational Quality Enhancement at Ministry of Education and Science of Georgia.

 

He has PhD in Marketing from the Joint Program of Georgia State University, Atlanta, USA and Caucasus University and MBA degree from Caucasus School of Business. Apart from the teaching activities, Mr. Lezhava has extensive experience working on the leading positions in the private businesses.  He accumulated sound experience in planning, developing and implementing marketing and PR strategies, as well as developing strategic plans for the organizations like TEXX group – construction and development company (Marketing and PR Director) and Sanguko Group – Feature Film and Advertising Agency (Executive Director).   

His research interests and publications focus on Entrepreneurship, Service Quality, Marketing Strategy and Competitiveness. Boris Lezhava was the team leader of the Georgian National Team at Global Entrepreneurship Monitor project, which assesses entrepreneurial activity, aspirations and attitudes of individuals in Georgia. He was the project initator and editor of the Georgian translation of the book “Marketing: An Introduction” written by P. Kotler and G. Armstron. He has been teaching at numerous universities as a visiting professor. 

 

He acts as an angel investor in Georgia and, at the same time, is the founder of several companies, among which are 

Ltd. “Guide-U” – universal discount system in Georgia targeted to tourists

Ltd. “Gtronik”, which is the official distributor of Biotronik (Cardiovascular products – pacemakers, stents, etc.) and other medical device brand products in Georgia

 

1. What are Your impressions of teaching EMBA@UW students?

 

The UW EMBA students are co-creators of my lectures. The atmosphere of the class is very important for the teacher in order to deliver an interesting and a lot-giving lecture. One of the most important factors influencing the atmosphere in the classroom are the UW EMBA students, whose knowledge, experience, behavior and engagement give the “stage” its profile. The “stage” where the professor (me) acts, can enhance and facilitate the education process. The interaction of students and lecturer during the class hours make one whole “organism” where the symbiosis happen with the help of which two parties share knowledge and experience. 

 

2. What is the impact of your professional experience on the work of a lecturer?

 

Due to the fact that Business Administration field of studies belong to the applied science, it is very imporant for the faculty to have both, theoretical knowledge and practical experience. With the blend of these two, lectures are more rich, close-to-reality, theory intensive with practical examples and useful to the students. My entrepreneural spirit, working history in different companies and theoretical background gives me ability to enrich my lectures.

 

3. Have You got any advice for future EMBA graduates?

Be:

Pationate what you do

Responsive to the people you love and respect

Inspiring to the people around you

Direct in your decisions

Enriching in your journey of life.

 

 

Meet Our Lecturers:

LECTURERS  

 

Akredytacja AMBA

    Association of MBAs (AMBA) - is an international association involved in research in the field of management studies 
 

    The European Foundation for Management Development (EFMD) - is an international association of business, public service organizations and consultancy in the field of management development
 
MCZ UW is accredited by AMBA since 2007 and by EFMD since 2017

International Management Center


1/3 Szturmowa Street
02-678 Warsaw, POLAND

tel/fax: +48 22 625 32 83
e-mail: mba@uw.edu.pl